Join PDG and Bristol-Myers Squibb for an LTEN Webinar!

Posted by Rich Mesch on Jan 5, 2015 11:56:00 AM

PDG's Marcus Hswe will co-present with Keith Willis, the Associate Director, Cardiovascular Training for Bristol-Myers Squibb (BMS) for an exciting new webinar presented by the Life Sciences Trainers & Educators Network (LTEN) on January 9, 2015. 

Benchmarking Your Best: Using Your Top Talent to Grow Your Salesforce

Friday, January 9, 2015 12:30 PM - 1:30 PM EST

Many of us are challenged by salesforce turnover, and the need to constantly onboard new talent. But the Cardiovascular team at Bristol-Myers Squibb had a more intriguing challenge. BMS built and nurtured an extremely high-performing team, one that experienced very little turnover. How do you grow a great sales team and make them even better? How do you change the behavior of a team that’s had great success with the “old” behaviors?

Attend this lively and practical LTEN webinar to learn how BMS uncovered the differentiating behaviors of their top performers and created a series of best practices and benchmarks to help raise the performance of the entire team.

In this session, participants will learn:

• How to motivate and grow a mature and high-performing salesforce.
• How to evaluate and benchmark best practices to drive up performance of all team members.
• How learning needs to be approached differently for an experienced audience.

Our Presenters:


Keith Willis
Associate Director Cardiovascular Training
Bristol-Myers Squibb

Keith Willis has 22 years of experience in the pharmaceutical industry where he has honed his sales management and sales training skills with companies like Johnson and Johnson and Pfizer Pharmaceuticals and Otsuka. Keith is currently Associate Director for Sales and Access Learning at Bristol-Myers Squibb responsible for Cardiovascular Training. Throughout his career he has won several sales awards, launched numerous products as a district manager, operations manager and training manager and developed several training curriculums. 


Marcus Hswe
Performance Development Group

Marcus Hswe is an Associate Vice President, Business Development with Performance Development Group (PDG) of Malvern, PA. He has over 10 years of experience in design, development, and management of enterprise training initiatives. With a concentration in the life sciences arena, Marcus works directly with senior executives to determine effective and efficient solutions to their business issues.


For more information, or to register for the webinar, click here.

Topics: Sales Training, Life Sciences, Benchmarking